Undertaking Heat Initiative: Bringing Heat to These in Want

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Whereas many would argue with me, winter is one in every of my favourite occasions of yr for out of doors adventures with my kiddos. There are fewer crowds at well-liked parks, the quiet and freshness of snow makes the paths appear magical, and the post-adventure snuggles make this mama’s coronary heart swell.

With the appropriate gear, we will prolong our adventures longer than in years previous. One in every of our present favourite merchandise for teenagers are the balaclavas from Turtle Fur. They arrive in numerous weights in each toddler and massive child sizes  and are constructed from odor-resistant, quick-drying, breathable cloth with a UPF score of fifty+.

Whereas having the appropriate gear is usually a game-changer through the chilly months, many throughout our nation don’t have that luxurious. For them, winter brings on emotions of dread and fear for the security of their household. Buying sufficient (or any) high quality gear to maintain everybody within the household heat can include a price ticket that’s properly out of attain. Fortunately, there are unimaginable firms on the market which might be keen to do their half in reaching the individuals who want it probably the most.

Undertaking Heat

A type of firms, Turtle Fur, created an initiative referred to as Undertaking Heat to assist these in want inside their neighborhood and past. It began after they discovered themselves with extra stock and samples.  They’d run an annual manufacturing facility sale for his or her neighborhood so these extras didn’t go to waste. At the side of the sale, they’d attain out to native faculties, homeless shelters, and neighborhood facilities in and round their dwelling base of Morrisville, Vermont, to see if there was a necessity for cold-weather hats and equipment.

The necessity was there, and annually they expanded their attain to supply cold-weather hats and equipment to extra areas. Whereas this initiative began as a strategy to give again to Turtle Fur’s local people, they needed to develop this system, which is when #projectwarmth was born on social media. This system has grown efficiently, and Turtle Fur is now manufacturing merchandise particularly to donate relatively than counting on solely overruns, samples, and so forth.

How Does it Work?

If a buyer posts a photograph carrying a Turtle Fur product on social media, tags them, and consists of the hashtag #projectwarmth, a Turtle Fur product is donated. They needed to get their retailers concerned as properly, so if a retailer is talked about (tagged) – they double the donation and donate two gadgets! Simply comply with these steps:

  1. Take a photograph carrying your new Turtle Fur product (just like the beautiful HiB themed tube)
  2. Embrace the next in your put up: @turtlefur and the hashtag #projectwarmth
  3. Tag the shop you got it from (for instance @outdoorretailer) for double the donation!
  4. Share on any or all your social media platforms

Voila, it’s that straightforward!

Who Receives the Product?

To this point, Turtle Fur has donated over 145,000 items of cold-weather equipment to over 400 organizations throughout 49 states and Canada. These organizations embrace shelters, faculties, and hospitals. A full record of organizations may be discovered right here.

One unimaginable element that units Turtle Fur and Undertaking Heat other than different retailers is that they don’t donate their merchandise blindly. They contact every group to debate how they’ll customise their order. They personalize their shipments based mostly on the variety of folks in want, the gender and age of the recipients, and another vital demographics.  Organizations don’t simply obtain a random “field of hats,” they’re getting hand-picked equipment that can make a real distinction within the lives of folks that want them most.

What Else Can We Do?

Because the initiative positive aspects energy, one of many principal objectives is to donate to areas in all 50 states, however they want our assist. You possibly can assist by each using the #projectwarmth hashtag and filling out the donation kind to counsel a donation recipient. Are you aware of a corporation that serves folks in want of cold-weather equipment? You possibly can submit a fast kind with their data right here.

The gorgeous half about Undertaking Heat is that it’s a social motion, participating folks to take part by way of social media and likewise by suggesting donation areas on our web site. It’s simple to assist us donate, too, so anybody can do it! We ask that individuals share a photograph on social media carrying their Turtle Fur, tag us @turtlefur, and use the hashtag #projectwarmth within the caption. We see it, and donate a product to somebody in want. It’s been superior to see how far-reaching this marketing campaign has unfold, with participation from everywhere in the world. Goes to point out that individuals in all places are obsessed with giving again and supporting these much less lucky.

~Torie Reynolds, Senior Model Advertising and marketing Supervisor, Turtle Fur

Let’s assist this unimaginable firm (which additionally occurs to have wonderful merchandise) attain as many individuals in want as doable!



Hike it Child is a 501(c)(3) nonprofit that works to create a world the place everybody can benefit from the bodily and psychological benefits of spending time outdoors. We’re centered on creating alternatives and eradicating obstacles to entry so households with infants and younger youngsters can take their first steps outdoors. We imagine all households have the appropriate to attach with nature, benefit from spending time outside and be impressed to a lifelong love of nature. Since its grassroots inception in 2013, Hike it Child is a rising neighborhood of 270,000 households and over 400 volunteer Department Ambassadors. Extra data, in addition to out of doors engagement occasions, may be discovered at HikeitBaby.com, Fb, YouTube, Pinterest, and Instagram.


We hope you loved studying this text from Hike it Child. We’re working arduous to supply our neighborhood with content material and sources that inform, encourage, and entertain you.

However content material is just not free. It’s constructed on the arduous work and dedication of writers, editors, and volunteers. We make an funding in growing premium content material to make it simpler for households with younger youngsters to attach with nature and one another. We don’t ask this calmly, however in the event you can, please make a contribution and assist us prolong our attain.


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