RVE 224: Making a Content material Advertising Plan for Your Enterprise with Liz Smith

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This submit might include affiliate hyperlinks. See our affiliate disclaimer right here.

Work obtained in the way in which of journey.

Till, after all, Liz noticed an image of Richard Branson in a hammock.

That was all it took for Liz to comprehend it was her dream to have the ability to work from anyplace. So she give up her job and flew midway all over the world.

Liz shares extra of how she began full-time touring originally of right this moment’s interview. However the coronary heart of this episode is all about content material advertising and marketing for your online business.

Liz runs her Pop Digital Media along with her husband Josh and digital advertising and marketing covers soooo many issues. We’ve had a ton of entrepreneurs on this podcast, however one factor Liz factors out that we’ve seen is that as a result of advertising and marketing is so broad, you’ll find essentially the most success as a marketer, however actually specializing in one facet of selling.

For Liz, that’s content material advertising and marketing, or as we prefer to name it, enjoying the lengthy sport. This isn’t about getting a buyer proper now, it’s about getting a stream of shoppers for the subsequent few years.

In right this moment’s episode, Liz shares lots of useful suggestions and processes for creating a content material advertising and marketing plan from scratch so if you happen to aren’t doing content material advertising and marketing for your online business, this can be a nice interview that will help you get began. Heath & Liz additionally cowl:

  • The just about unbelievable story of touchdown her first consumer 

  • The method earlier than making a content material advertising and marketing plan

  • The most important mistake folks make when creating their advertising and marketing plan

  • The way to create a buyer profile or avatar

Liz additionally has some free assets that will help you get began creating your marketing strategy, figuring out your very best buyer, and auditing your online business which you’ll be able to obtain without spending a dime on her web site right here.


Right this moment’s episode is sponsored by ID Plans (and it’s truly much less of a sponsorship than it is a chance). ID Plans is a software program and repair firm primarily based in Tampa Florida that gives options for property managers.  Over the previous 20 years ID Plans has been in a position to rent plenty of full-time RVers who assist survey industrial properties and they’re presently seeking to rent 3-5 extra extra RV groups.

I’ve seen lots of firms who rent RVers, and that is one that you may make a close to full-time revenue nearly instantly. You’ll obtain coaching for the software program, have the ability to park your motorized RV proper on the job websites, and run the entire enterprise out of your RV.

You possibly can request extra data at [email protected].


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