A real {industry} chief, Accor is striving to form a extra sustainable future for hospitality, driving change as certainly one of solely 7% of journey {industry} corporations with a net-zero carbon technique in place and thru robust actions to make a optimistic influence on the planet and our communities. The Group’s world manufacturers are on the forefront, embedding sustainability throughout the model and visitor expertise every in their very own distinctive means.
Over the previous a number of years, the expectations and need for extra sustainable and accountable journey have been gaining momentum. The truth is, 73% of vacationers now contemplate environmentally sustainable practices as a deciding issue when reserving journey lodging*. On the identical time, the industry-wide response is increasing, with accountable actions from key gamers such because the Sustainable Hospitality Alliance, a consortium of engaged hospitality corporations working collectively to deal with main sustainability challenges. At Accor, we imagine that it’s our position to drive change for a extra sustainable way forward for journey, each along with different {industry} leaders, and with the Group main the best way for a sustainable transformation throughout our actions and types.
Hospitality is on the crossroads of many actions and sustainability is multifaceted, encompassing a variety of areas, together with the influence of the meals we put together and devour, how we journey and the best way we reside our lives. With this in thoughts, we work to ship impactful, revolutionary options and shopper experiences to deal with the important thing environmental and social challenges we face, and every of our manufacturers performs an important position. Uncover how 4 of our manufacturers deliver our sustainability commitments to life, every one with initiatives according to their id.
Pioneering round hospitality: greetWhen the primary greet resorts opened their doorways in 2019, vacationers found a world of different hospitality, guided by the ethos of scale back, reuse, recycle. From the outset, greet resorts had been designed with a round mindset. Whether or not it’s turning unsold, “ugly” fruits into smoothies, banning single-use plastics, sourcing secondhand furnishings or reused or recycled supplies, every thing will get a second lease on life at greet.
The model’s community-based resorts additionally host restore workshops and resale occasions, donate unused meals merchandise, and supply meals domestically or from quick meals provide chains to scale back carbon emissions. With 21 present greet resorts and 24 extra within the pipeline, this idea is definitely taking off.
Rooted in its native communities and pure ecosystems: Fairmont
Fairmont, the world’s first luxurious lodge model to actually embrace environmental stewardship, celebrated the thirtieth anniversary of its award-winning Fairmont Sustainability Partnership in 2021. The model’s dedication to sustainability is rooted in its dedication to the native communities the place it operates.
The Bee Sustainable program, for instance, seeks to contribute to and defend the biodiversity round Fairmont properties by creating greater than 40 apiaries and wild bee resorts in 20 properties world wide. In the meantime, amongst varied partnerships with native farms and communities, the Fairmont Mayakoba in Mexico joined forces with the Oceanus AC charity to guard the Mesoamerican Reef౼home to greater than 500 aquatic species.
On the social entrance, the model additional stepped up its two-decade partnership with the Make-A-Want ® basis to positively influence the lives of Want youngsters and their households. This 12 months, Fairmont launched its first global-scale program, Needs Begin Right here, granting 500 Needs worldwide and aspiring to lift €1 million over three years by way of company grants and fundraising actions with Fairmont company and Heartists.
100% Inexperienced Globe licensed: Mövenpick At Accor, we acknowledge the worth of accomplishing environmental certifications and searching for out partnerships with accredited consultants. Globally-recognized sustainable tourism benchmarks are key factors of reference for our shoppers and guarantee them of our dedication to the planet, individuals and native communities.
In the present day, each single Mövenpick lodge proudly bears the Inexperienced Globe certification ౼ with greater than 75% incomes gold or platinum standing after being licensed for 5 or 10 years. That is no small feat, contemplating that properties should meet 44 social and sustainability standards to be licensed.
In an effort to scale back meals waste, simply one of many many standards, the Mövenpick Lodge Zürich Regensdorf partnered with the Too Good to Go app, which turns unserved meals into discounted meals. In the meantime, the Mӧvenpick Resort Kuredhivaru Maldives checked one other field with the launch of its soil-free hydroponics farm and backyard. The resort drastically shortened its provide chain and now produces almost 70 kilos of contemporary yard produce each month.
Championing conservation and eco-tourism: Mantis A rising variety of vacationers are opting to spend their day without work surrounded by nature, contributing to conservation efforts and straying off the crushed path. Completely aligned with this rising development, the Mantis lodge group ౼ quick for ‘Man And Nature Collectively Is Sustainable’ ౼ operates on the rules of conservation and respect for the atmosphere.
With its eco-lodges, curated resorts and strategic partnerships with native gamers throughout Africa, Mantis leads the {industry} in eco-tourism and native experience. In 2018, Accor joined forces with Mantis to create the Neighborhood Conservation Fund Africa (CCFA). The fund trains and collaborates with native communities to assist defend Africa’s wildlife and wildlands whereas strengthening our dedication to sustainable improvement and sustainable tourism. Diversified and far-reaching initiatives embrace a rhino conservation undertaking at South Africa’s Mantis Founders Lodge to guard animals from unlawful poaching in addition to Neighborhood Improvement tasks, comparable to borehole funding to offer water for native communities and coaching locals to turn out to be tour guides.
At Accor, we relentlessly try to do our half for the atmosphere. Our revolutionary options anticipate new client wants whereas additionally exceeding their expectations for distinctive and sustainable experiences.
* Reserving.com Sustainable Journey Report 2021
About Accor, a world-leading hospitality group
Accor is a world main hospitality group consisting of 5,300 properties and 10,000 meals and beverage venues all through 110 international locations. The group has one of many {industry}’s most numerous and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and economic system lodge manufacturers, leisure and nightlife venues, eating places and bars, branded non-public residences, shared lodging properties, concierge providers, co-working areas and extra. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the {industry} – is led by Ennismore, a three way partnership, which Accor holds a majority shareholding. Ennismore is a artistic hospitality firm with a world collective of entrepreneurial and founder-built manufacturers with function at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and greater than 230,000 staff members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Stay Limitless – a day by day way of life companion that gives entry to all kinds of rewards, providers and experiences. Via its world sustainability commitments (comparable to attaining Internet Zero Carbon emissions by 2050, world elimination of single use plastics in its resorts’ visitor expertise, and so on.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is concentrated on driving optimistic motion by way of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, variety and inclusivity. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Change (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in america. For extra info go to group.accor.com or observe Accor on Twitter, Fb, LinkedIn, and Instagram.