YOTEL Tokyo Ginza marked its official opening on Monday 9 June with an immersive Grand Opening Celebration that celebrated ‘YOTEL To The World’ and demonstrated the worldwide model’s mission to problem the established order of the hospitality business. Attended by over 200 visitors, the occasion showcased YOTEL’s signature smooth design, environment friendly know-how and modern experiences with activations all through the resort’s public areas and rooms. Visitors included senior leaders from YOTEL and Frasers Hospitality – YOTEL’s associate for its debut property in Japan, in addition to native influencers, model and company companions and members of the media. Set within the vibrant Ginza district, the resort’s launch marks an necessary second for YOTEL because it introduces its globally recognised ‘Non-Cease’ ethos to the Japanese and wider APAC market.
YOTEL to the World: Non-Cease: An immersive globetrotting expertise
Themed ‘YOTEL to the World: Non-Cease, visitors moved by way of curated, city-themed areas that celebrated the place YOTEL lives and thrives. With a YOTEL passport in hand, visitors collected stamps as they went on their continuous journey, from New York, Singapore, Bangkok to Tokyo.
Every room activation made use of YOTEL’s intelligent, space-saving design together with the signature reclining SmartBed™, environment friendly storage options and temper lighting, to turn out to be a full-sensory journey.
- Midnight in Manhattan: an enormous picture sales space with outsized pillows, balloons and props for a glamourous sleepover within the metropolis that by no means sleeps.
- Ginza Sport Room: reworked a room right into a neon-lit arcade in a throwback to Japan’s gaming heyday.
- Southeast Asia Oasis: a chilled second the place visitors might calm down on the SmartBed™ with a therapeutic massage and refreshing drinks.
- City Jungle 24/7 Comfort: YOTEL’s magnificence associate City Jungle supplied visitors merchandise from its physique and skincare vary.
- Artist in Residence: Mio Furukawa displayed work and talked about creating bespoke items of digital artwork for YOTEL Tokyo Ginza.
Connecting with Japan’s heritage and tradition
A Japanese drum efficiency marked the beginning of the official proceedings of the night time. Shinya Ogawa, Basic Supervisor at YOTEL Tokyo Ginza, launched Mr Panote Sirivadhanabhakdi, Group CEO, Frasers Property and Hubert Viriot, CEO, YOTEL, to formally welcome visitors and observe the importance of the opening and expectations for the Japan market. Joined by Eu Chin Fen, CEO, Frasers Hospitality, the executives then participated in a Kagami Biraki (sake barrel breaking ceremony) in a symbolic second that fused the worldwide model with native tradition.
United by way of meals, drinks and music
In Komyuniti bar and restaurant, taking up the primary flooring of the resort, visitors have been served a collection of signature drinks and world bites impressed by YOTEL’s key cities. A B2B set by DJs Matcha and Una added the ultimate aptitude to the get together, with a dynamic fusion of home, tech home and disco, the night time was crammed with refined power channelling the heart beat of Tokyo’s nightlife with the trendy fringe of a Ginza style get together.
YOTEL Tokyo Ginza
1-chōme-7-7 Shinbashi, Minato Metropolis
Minato Metropolis, 105-0004
Japan
+81 3-6274-6301