DALLAS – As temperatures start to rise, vacationers are getting the urge to discover, and new analysis reveals they’re performing on that spur-of-the-moment journey bug. Latest information from main economic system lodging manufacturers, Motel 6 and Studio 6, reveals that two out of three (67%) People with journey plans this 12 months say that the most effective journeys are spontaneous and selected a whim.
The research, which surveyed over 2,000 People who plan to journey this 12 months additionally discovered that just about three-quarters (73%) could be keen to go to a shock vacation spot.
“Taking a last-minute getaway is a good way so as to add some pleasure into your life,” mentioned Julie Arrowsmith, President and Interim CEO of G6 Hospitality, mum or dad firm of Motel 6 and Studio 6. “For these looking for a brand new journey this summer time, they’ll relaxation straightforward understanding that Motel 6 and Studio 6 are right here to offer clear, snug and reasonably priced locations to remain so vacationers can spend extra on the precise experiences and occasions that introduced them to the vacation spot.”
Touring Distances, With Companions
Seven in 10 (70%) vacationers report they’re indulging in longer excursions by touring greater than three hours from their hometown. And, what’s an unforgettable summer time highway journey with out family members – both human or furry pals. When requested about companions, greater than three in 4 (78%) vacationers favor to journey with different individuals, whereas virtually one in three (28%) are planning to discover with pets.
Off-Season & Longer Journeys
With impromptu journeys on the rise, greater than two in 5 (44%) vacationers admit they’re switching up their journey experiences this 12 months. Most notably, the everyday “journey season” could also be a factor of the previous, with virtually half (47%) indicating that they’re simply as more likely to get away through the low season or weekdays versus peak instances like holidays and weekends.
One other one in three (32%) are indulging of their wanderlust by taking longer holidays than ever earlier than. For these longer journeys, vacationers needing a home-away-from-home can relaxation straightforward with an prolonged keep lodging possibility like Studio 6, the place rooms come well-equipped with a full kitchenette and on-site laundry.
Resort Stays & Prioritizing Reductions
Actually, regardless of the size of the journey, almost half (49%) of American vacationers plan to remain at a lodge or motel. And, when reserving lodging, two-thirds (66%) say rewards packages are vital to them whereas on the highway. These trying to save this summer time can take pleasure in unique promotions and reductions whereas saving 6% off their keep by becoming a member of My6, a free rewards program from Motel 6 and Studio 6 with offers to assist summer time adventures.
A full record of outcomes may be discovered right here. To ebook a keep at one of many 1,400 Motel 6 or Studio 6 properties throughout the U.S. and Canada, go to www.motel6.com or staystudio6.com.
In regards to the Survey
This random double-opt-in survey of two,045 individuals with journey plans was commissioned by Motel 6 between Feb. 22 and Feb. 27, 2023. It was performed by market analysis firm OnePoll, whose workforce members are members of the Market Analysis Society and have company membership to the American Affiliation for Public Opinion Analysis (AAPOR) and the European Society for Opinion and Advertising Analysis (ESOMAR).
About Motel 6
Motel 6 is an economic system lodging model with franchised places all through the USA and Canada. Motel 6 has used the tagline, “We’ll go away the sunshine on for you®” for greater than 30 years, incomes the chain the best model recognition within the economic system lodging phase. Motel 6 presents customary facilities together with free Wi-Fi Web entry, free native calls, no long-distance entry fees and expanded cable channel line-up. Pets keep free at Motel 6 places nationwide. For extra data, go to www.motel6.com.
About Studio 6
Studio 6 welcomes vacationers in key prolonged keep markets within the U.S. and Canada, permitting friends to “Lengthen your keep, not your price range®”. The studios function dwelling areas and totally furnished kitchens together with linens and cookware and free Wi-Fi at an inclusive, clear price, aggressive to different economic system prolonged keep inns. For extra data, go to studio6.com.