At Expedia Group Media Options, we all know how vital it’s to create efficient show adverts and adverts that stand out. However what occurs when a journey shopper clicks on an advert? Main journey consumers to an enticing touchdown web page the place they’ll rapidly study extra and ebook their subsequent journey is an important step within the path to buy. On this publish, we’ll talk about a number of the choices you could have if you accomplice with us to ship a compelling touchdown web page as a part of your marketing campaign.
Accomplice with skilled digital advertising specialists
Our crew of digital advertising specialists may also help you design a touchdown web page or microsite for every model in your marketing campaign. You’ll be capable to present enter on the general messaging and imagery and we’ll you should definitely incorporate parts of your model identification into the adverts and touchdown pages.
We are able to additionally assist guarantee there’s a transparent connection between the message featured on the advert and the message on the touchdown web page, as a result of a constant message may also help instill confidence within the shopper and encourage them to ebook now or sooner or later.
Your touchdown web page leads along with your essential advertising message on the high, adopted with compelling headlines and descriptions that spotlight the advantages of your model. We’ll additionally supply steerage on the place to place photos, supporting copy, embedded content material like video and choose affords to assist convert journey consumers.
For instance, Fiji Airways utilized our show promoting together with a devoted microsite to spotlight the airline’s security file and encourage vacationers procuring on Expedia.com to contemplate Fiji for his or her subsequent tropical getaway. On the high is an outline of Fiji Airways’ world-class service, security file, and extra. There’s additionally a collection of advisable flights and trip packages to the Pacific Island nation.
Improve the journey shopper journey with premium touchdown pages
If you wish to take your marketing campaign a step additional, you possibly can go for a bespoke premium touchdown web page with tailor-made design from our award-winning Inventive Partnerships crew. We name these Journey Spotlights — premium touchdown pages containing fascinating visuals and compelling editorial that encourage journey consumers to discover and interact along with your model. Journey Spotlights are extra immersive and interactive than normal touchdown pages and use versatile designs that can assist you construct model consciousness.
There are a number of Journey Spotlights out there — from inspirational articles and steered itineraries to partaking quizzes and interactive video experiences. These customized touchdown pages allow you to put your strongest property entrance and heart and supply journey consumers a number of paths to interact, discover and ebook.
For instance, Go to Panamá opted for a co-branded listicle that showcases 10 once-in-a-lifetime moments guests can expertise. Each merchandise within the record affords a one-click possibility for vacationers to start out planning and reserving their Panamanian trip.
Touchdown web page choices for sooner turnaround
For extra conversion-focused campaigns, you would possibly think about a Property Element web page or Search Outcomes web page. These web page varieties hyperlink the patron on to the reserving path, which implies fewer clicks to conversion. These pages are already reside on our websites, and since you can also make updates by way of the self-service Expedia Accomplice Central, you possibly can launch a Property Element or Search Outcomes touchdown web page rapidly.
It doesn’t matter what your advertising objectives are, our crew of digital media specialists will allow you to outline and create the perfect touchdown web page to satisfy your model’s wants, making it straightforward for potential guests to think about what it’s prefer to be at your lodge or vacation spot.
Contact us at present and tell us what your journey advertising objectives are and the way we may also help you meet your optimum return on advert spend.
About Expedia Group Media Options
Expedia Group Media Options is a worldwide journey promoting platform that connects entrepreneurs with a whole lot of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, refined concentrating on, and full-funnel outcomes reporting. Our suite of options consists of show, sponsored listings, viewers extension, co-op campaigns, and customized inventive campaigns – all designed to ship on the aims of our promoting companions and add worth for journey consumers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, have interaction, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.
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