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Italian areas exterior of Rome and Florence are rising in recognition amongst American vacationers for summer season 2025. Curiosity in a single area in Southern Italy has grown by 210 % in 2025, in keeping with Expedia search developments.
Italy is a prime summer season journey vacation spot for Individuals; that’s actually nothing new. What could possibly be as alluring as the thought of sipping Aperol Spritzes, gorging oneself on pasta, and strolling sun-drenched cobblestone streets? And whereas main cities like Rome, Florence, and Venice will all the time be well-liked for these experiences, different locations throughout the southern European nation are experiencing a growth in recognition this summer season.
In line with Expedia’s 2025 Summer season Journey Report, persons are looking for out extra seashores and coastlines and fewer duomos for their Italian summer season trip.
Based mostly on Expedia searches for journey between June 1 and Aug. 31, the Campania area of Italy had the biggest spike in curiosity 12 months over 12 months. Searches for the area elevated by 210 % since 2024. That’s not too shocking, contemplating Campania’s geographic location.
Situated inn Southern Italy, Campania has 311 miles of Tyrrhenian Sea shoreline and beautiful turquoise waters. Fingers down, Campania is residence to a few of the finest seaside cities and most iconic websites in Italy. Notable locations embody Salerno, Naples, Positano, Amalfi, Pompeii, and Sorrento.
Along with extra well-known coastal cities, there’s additionally some lesser-known gems, just like the hidden seaside behind a fjord within the city of Furore.
Campania isn’t the one Italian vacation spot experiencing a serious spike in recognition in comparison with 2024. Alghero, on the island of Sardinia, noticed a 110 % improve in search curiosity. The town is one among T+L’s most lovely locations in Italy and affords quite a few seashores, grottos, and cliffs to discover.
However seaside locations aren’t the one issues Individuals are looking for out, as evidenced by the third trending Italian location: Lombardy. Located in Northern Italy, the area is known for Lake Como, Milan, lakefront resorts, and charming medieval villages.
So, when you’re planning your personal Italian getaway, take into account increasing your search to incorporate island seashores, cliffside inns, and lakefront resorts.