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Earlier this week, I requested our Fb group what sort of free electronic mail course they might most prefer to see from us.
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The clear winner is 28 Day RV Entrepreneur sequence—which makes me joyful as a result of I’ve been engaged on a top level view for this course for months and I’m excited for Heath and I to co-write it.
However the one possibility with essentially the most feedback and replies was Heath’s “30 days of superior enterprise methods that I stole from different individuals (who most likely additionally stole them from different individuals)” concept.
Stealing different individuals’s concepts—AKA the purpose of studying any enterprise e-book—is the inspiration for the entire companies Heath and I’ve began.
Methods to construct Campground Reserving by “development hacking” and make it by powerful obstacles? Ryan Holliday.
Getting over the worry of writing to share your phrases with the world? Jeff Goins.
Our manufacturing firm the place we filmed and marketed on-line programs? Armosa Studios and Jeff Walker.
Our podcast? Pat Flynn.
In 2015, when Heath and I had been beginning our second yr of residing in an RV, Heath discovered a six-month consulting gig that took us to Silicon Valley. As you’ll be able to think about it’s tremendous straightforward to seek out an reasonably priced place to park an RV in Silicon Valley.
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So we parked “over the hill” close to Santa Cruz and drove by a mountain move for about an hour each morning to get to our shopper. We clocked MANY hours within the automobile and inching our method by California visitors.
Fortuitously this was concerning the time when podcasts had been turning into the subsequent massive factor and Heath and I began to hearken to an episode on the way in which to work and an episode on the way in which house.
We had two go-to exhibits: The Faculty of Greatness and the Sensible Passive Earnings Podcast. This implies I heard Pat Flynn superior name himself “the crash check dummy of on-line enterprise” mainly day by day.
“I’m the crash check dummy of on-line enterprise! Crash check dummies are solely helpful when they’re put into attention-grabbing conditions after which report on what went proper and what went fallacious. With out that data, I would as properly simply be, properly…a dummy.”
—from his 2014 Earnings Report
I considered this technique quite a bit.
As a then-aspiring content material creator and entrepreneur, I felt the stress to determine my weblog area of interest and my unicorn enterprise ASAP. In any case, I used to be every day listening to interviews with good individuals who clearly had their stuff discovered. I have to hurry up.
Pat’s crash check dummy concept caught with me. If you happen to’re a check dummy, there’s no stress to carry out completely. There’s no shock if you fail. It’s all a check.
Stealing Pat’s concept, I advised Heath that I needed us to be the crash check dummies of working a enterprise on the highway. In any case, Heath was continually telling me that he needed to start out a podcast for individuals RVing and working their very own enterprise, however we didn’t have the expertise but to host it. We’d like expertise.
So we tried… every part.
We tried freelance writing and public talking and did something and every part we may. We discovered what we had been good at and what we cherished (working with and studying from authors in addition to writing our personal blogs and ebooks).
It was the yr I discovered how you can be okay with making an attempt and failing at one thing.
I pitched an article to a web site and was advised my writing wasn’t as much as their requirements.
I printed an book that I can’t even learn now as a result of I’m too embarrassed that I ever let individuals learn it! (Okay you’ll be able to really learn my first try at writing a e-book right here.)
And each time I failed or felt awkward and embarrassed or like I used to be clearly faking it until I make it, I considered a crash check dummy.
It’s the primary enterprise technique I ever stole, and doubtless the one which’s made the largest distinction in my enterprise.
Earlier than I do something new—publish a e-book, begin a convention, launch a podcast, get a shopper whose work is barely past my present capabilities—I remind myself that I’m only a dummy.
I strive new issues and share them right here on our weblog to share what labored and what didn’t. Typically I’m profitable, most instances issues work out simply ok, generally issues implode slowly and I discover myself questioning what on earth I’m doing with my life.
However hey, that’s enterprise (and life).
What’s one enterprise technique you’ve stolen that’s labored out for you? We’re at all times in search of good concepts to steal!