World Enlargement and Pipeline
In keeping with Rotana’s goal to strengthen its world footprint, the hospitality group introduced a number of market entries this yr. Within the United Kingdom (UK), Rotana will launch two new properties underneath Centro, its inexpensive resort and serviced house model. Set to open in 2024, Centro New Malden and Centro Kingston would be the first two properties that type a part of a wider settlement to develop as much as 1,500 keys over a number of websites throughout the larger London area, all underneath the Centro model.
Rotana additionally marked its debut in Georgia with the upcoming Pontus Rotana Resort & Spa, Gonio. Anticipated to open in 2026, the five-star property with world-class facilities will add 600 keys to Rotana’s various world portfolio. In Senegal, Rotana introduced its foray with a brand new Arjaan Resort Residences by Rotana branded property. The 150-key resort in Dakar will signify the peak of chic metropolis residing and is about to be accomplished by 2026.
Regional Progress
Its latest model, Edge by Rotana, has seen great improvement this yr and is on monitor to achieve a goal of working 30 Edge by Rotana properties throughout the area by 2027. Within the Kingdom of Saudi Arabia, Rotana signed 4 “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh, and an “Edge by Rotana” property in Al Baha. So far, Rotana has efficiently opened three Edge by Rotana-managed resorts within the UAE – Arabian Park and Park Residences in November 2022, and Damac Hills 2 in February 2023, alongside the signing of 4 deliberate “Edge by Rotana” properties in Riyadh earlier this yr.
Its robust regional pipeline for 2024 additionally consists of Dar Rayhaan by Rotana in Al Khobar, Saudi Arabia and Onyx Arjaan by Rotana in Manama, Bahrain. Moreover, Rotana can also be anticipated to make its debut into the Algerian market with the launch of Azure Rotana Resort & Spa within the port metropolis of Oran, whereas Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island can also be scheduled to open subsequent yr.
Commenting on the group’s 30-year milestone and its continued success, Eddy Tannous, Rotana COO stated: The Rotana model has made important strides over the previous three many years, remodeling into a global model that with a portfolio of over 100 resorts world wide. We’ve skilled an especially constructive yr and are anticipating one other formidable one forward, as we embark on our robust growth journey. Aiming to achieve 120 working resorts throughout 28,000 keys by 2030, we stay dedicated to delivering our model promise ‘Treasured Time’ for our company, each regionally and globally.
Sustainability as a spotlight
Sustainability stays a prime precedence for Rotana because it continues to develop ‘Rotana Earth’, its World Company Sustainability Platformto deal with the environmental, financial and social accountability impression throughout its resort portfolio. Rotana actively strives to do its half in minimising its carbon footprint by the discount of power and water consumption, the adoption of fresh applied sciences, and the optimisation of operational effectivity.
This yr, Rotana launched a sustainable and domestically sourced breakfast providing throughout its UAE resorts, the place company can take pleasure in enhanced breakfast choices, together with substances sourced from natural and native farms. Crafted with company’ well being and wellbeing in thoughts, the breakfast choices deliver ahead recent produce from the farm to the desk, together with a brand new salad and vegetable nook, cage-free eggs sourced from the UAE, along with a big selection of vegan objects.
The group additionally not too long ago signed a partnership with ChefsEye, a expertise firm utilizing machine studying to restrict meals waste throughout its resorts within the UAE. Additional, Rotana has launched a number of bottling rooms throughout Rotana properties to bottle filtered water and cut back using plastic.
Rotana at present operates 74 resorts within the Center East, Africa, Japanese Europe and Türkiye, serving greater than six million company per yr. Its portfolio at present spans 19,602 keys and 6 superlative manufacturers, together with a powerful 10,159 keys throughout 36 resorts within the UAE alone.