ATLANTA – Fast-to-market conversions backed by enticing manufacturers and a strong business engine are a profitable mixture that’s driving development for IHG Accommodations & Resorts (IHG) and its homeowners. IHG has seen a gradual enhance of conversion exercise in recent times, with its complete world conversion signings practically doubling between 2023 and 2024.
Conversion motels enable homeowners to capitalize on quick entry to IHG’s main enterprise, together with advertising, know-how and distribution sources and greater than 145 million IHG One Rewards loyalty members. Within the first quarter of 2025 alone, conversions accounted for round 60 p.c of worldwide openings and 40 p.c of worldwide signings for IHG.
House owners’ rising curiosity in changing motels to IHG manufacturers alerts that they proceed to see super worth in our manufacturers and the flexibility to plug into IHG’s highly effective enterprise system. Whereas new construct growth at all times will stay essential globally, our broad portfolio of soppy manufacturers and people which can be conducive for conversions throughout the chain scales give homeowners extra alternative and avenues for achievement. Jolyon Bulley, Chief Government Officer, Americas at IHG
IHG’s tender manufacturers embody Vignette Assortment (within the luxurious and life-style phase) and voco motels (within the premium phase), which loved file opening and signing totals in 2024. Premium model Ruby will provide further flexibility for homeowners focused on conversion and adaptive reuse initiatives, along with new builds, throughout the city life-style house. Within the midscale phase, the Garner motels model continues to ship on its promise of high quality and affordability for friends and quicker ramp-up occasions for homeowners.
- Vignette Assortment welcomes unbiased luxurious and life-style motels in search of distinct fashion and character whereas benefitting from IHG’s world enterprise. Inside just a few years of its 2021 launch, the model already is on tempo to just about triple its world property and is greater than 60 p.c of the best way to its aim of attracting 100 motels in its first decade. Following the 2023 opening of its first Americas vacation spot in Washington, D.C., Vignette Assortment’s ongoing regional enlargement contains latest openings in Lima and San Francisco and signings in Japan, France and Germany.
- Thought of IHG’s quickest rising premium model, voco motels invitations friends to “come on in” to a constantly considerate expertise outlined by particular person allure. The versatile and versatile model goals to succeed in 200 open or pipeline world properties by 2028, bolstered by late 2024 Americas openings in Atlanta, Tucson, Ariz., and Laguna Hills, Calif. voco motels’ newest world signings embody six in Larger China and deliberate market debuts in Canada, Aruba and Türkiye.
- Inside two years of its August 2023 launch, the midscale conversion model Garner motels has surpassed 120 open and pipeline motels and is positioned to quadruple its worldwide attain within the coming years. Garner motels has gained reputation with homeowners due to its aggressive conversion value per key, versatile design requirements and diminished pre-opening prices by way of a fast conversion course of. Notable latest openings embody the 11th Americas Garner resort in Panama Metropolis Seashore, Fla. together with world debuts in Germany, Italy and Japan. New signings additionally will introduce the model to Canada, Türkiye and past.
- The early 2025 acquisition of premium city life-style model Ruby, now IHG’s 20th world model, brings greater than 30 motels to the portfolio. Ruby’s “city micro” mannequin has confirmed profitable for brand new construct, conversion and adaptive reuse initiatives throughout main European cities, together with a number of openings inside former workplace buildings and non-traditional business developments. IHG expects Ruby to be prepared for franchising throughout the U.S. later this 12 months and anticipates opening greater than 120 branded motels throughout the subsequent decade, together with new signings in Copenhagen, Berlin and Geneva.
To be taught extra about IHG’s conversion pleasant manufacturers, or to ebook a keep, go to www.ihg.com or use the IHG One Rewards cell app.
*All numbers as of Q1 2025 except famous in any other case
About IHG®
IHG Accommodations & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a worldwide hospitality firm, with a function to offer True Hospitality for Good.
With a household of 17 resort manufacturers and IHG Rewards, one of many world’s largest resort loyalty programmes, IHG has over 6,000 open motels in additional than 100 nations, and an additional 1,800 within the growth pipeline.
- Luxurious & Way of life: Six Senses Accommodations Resorts Spas, Regent Accommodations & Resorts, InterContinental Accommodations & Resorts, Vignette Assortment, Kimpton Accommodations & Eating places, Lodge Indigo
- Premium: voco Accommodations, HUALUXE Accommodations & Resorts, Crowne Plaza Accommodations & Resorts, EVEN Accommodations
- Necessities: Vacation Inn Accommodations & Resorts, Vacation Inn Categorical, avid motels
- Suites: Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays, Candlewood Suites
InterContinental Accommodations Group PLC is the Group’s holding firm and is included and registered in England and Wales. Roughly 350,000 folks work throughout IHG’s motels and company workplaces globally.
Go to us on-line for extra about our motels and reservations and IHG Rewards. For our newest information, go to our Newsroom and observe us on LinkedIn, Fb and Twitter.
Jamie Cwalinski
Senior Supervisor, Company Communications, The Americas, IHG Accommodations & Resorts
IHG