The Hospitality Gross sales and Advertising Affiliation Worldwide (HSMAI) will have a good time three outstanding advertising leaders throughout HSMAI’s Advertising Technique Convention in Toronto on June 27. Jay Hubbs, CHDM, Vice President-Promoting, Advertising, Innovation and Analytics of BWH Resorts, and John White, CRME, CHBA, CHDM, Director of Gross sales & Advertising at Kaanapali Seaside Resort, will likely be offered with the Advertising Skilled of the 12 months Awards for company and single/multi-unit classes, respectively. Dr. Makarand Mody, Affiliate Professor of Hospitality Advertising at Boston College, will likely be honored with the Advertising Educator of the 12 months Award.
Jay Hubbs, CHDM
Jay Hubbs, Vice President-Promoting, Advertising, Innovation and Analytics for BWH Resorts, is that this yr’s company Advertising Skilled of the 12 months. Jay has over 30 years of expertise in hospitality and journey gross sales and advertising. In his present position he oversees BWH Resorts’ consumer-facing advertising, promoting and the award-winning Greatest Western Rewards program.
Previous to BWH Resorts, Jay was with Remington Resorts in Industrial Providers and Digital Advertising positions, and earlier than that labored at Expedia, Starwood Resorts, in addition to in lodge operations roles early in his profession.
Jay holds a BS in Resort Administration from Cornell College in addition to an MBA from the Wharton Faculty on the College of Pennsylvania. In 2018, Jay was named to HSMAI’s High 25 Most Extraordinary Minds and sits on HSMAI’s Americas Board.
John White, CRME, CHBA, CHDM
John White, Director of Gross sales & Advertising at Kā‘anapali Seaside Resort and The Plantation Inn on Maui, is that this yr’s single/multi-unit Advertising Skilled of the 12 months. In his present position, John is liable for international income and branding efforts. All through his tenure, the lodge and inn have garnered a coveted record of spectacular accolades. Kā‘anapali Seaside Resort (referred to as Hawaii’s Most Hawaiian Resort) acquired Conde Nast Traveler’s 2021 Readers’ Selection Awards for the highest lodge in Maui.
Previous to becoming a member of KBH, White directed international occasion advertising campaigns for AT&T, Heineken, American Specific, Pepsi and Nissan which included the Olympics and X Video games. Throughout his tenure at Nike, White was an integral participant in launching the Tiger Woods model. White additionally serves on the HSMAI Hawaii chapter board and in an advisory position for the Hawaii Tourism Authority. He holds HSMAI certifications in Income Administration (CRME), Resort Digital Advertising (CHDM) and Resort Enterprise Acumen (CHBA).
Dr. Makarand Mody
This yr, HSMAI is awarding the Advertising Educator of the 12 months Award to Makarand Mody, Ph.D. Makarand is an Affiliate Professor of Hospitality Advertising on the Boston College Faculty of Hospitality Administration (SHA). He presently serves because the Chair of Undergraduate Packages at SHA, and because the college’s first-ever Director of Analysis. He’s an internationally acknowledged scholar on the sharing economic system and conducts analysis on advertising and branding points that impression the hospitality trade.
Makarand has a diverse trade background, having labored within the lodge, airline, and market analysis industries. His various trade expertise enhances his educational experience to impart a real-world, but conceptually grounded understanding of selling and branding to college students. He’s additionally main the event of SHA’s rising curriculum within the area of expertise administration, which applies a advertising, branding, analytics and operations perspective to how hospitality and different organizations type and keep worthwhile stakeholder relationships.
AWARD INFORMATION
These awards will likely be offered at HSMAI’s Advertising Technique Convention, an occasion for leaders in hospitality advertising to broaden advertising information and management skills and leaders in different industrial disciplines to debate the newest developments in advertising for inns. This yr, HSMAI’s Advertising Technique Convention will likely be held along side ROC as part of HSMAI’s Industrial Technique Week. For extra details about the occasions, go to industrial.hsmai.org.
HSMAI chapters and the trade at giant can nominate people for the Advertising Skilled and Educator of the 12 months Awards. Nominees symbolize prime expertise within the self-discipline and are judged by a panel of selling leaders on quite a lot of standards.