Revinate’s segmentation and advertising and marketing automation have been transformative. The power to ship extremely customized emails and goal company at particular factors of their journey has immediately translated to elevated income and considerably increased click-through charges.
Victoria Gough, Digital Advertising & Communication Specialist, Eau Palm Seashore Resort & Spa
About Eau Palm Seashore Resort & Spa
Eau Palm Seashore Resort & Spa, a member of Most well-liked Motels & Resorts, is a luxurious oceanfront property positioned in Manalapan, Florida. It affords 309 visitor rooms and suites, every with a non-public balcony overlooking both the Atlantic Ocean or lush resort gardens. Spanning seven acres of beachfront property, the resort affords a contemporary tackle Palm Seashore luxurious, distinct from the extra conventional popularity of the world.
Eau Palm Seashore Resort & Spa combines laidback sophistication with world-class facilities, together with an award-winning spa, adults-only Tranquility Pool, 9 eating choices, and expansive indoor and out of doors occasion areas. Preferrred for households, {couples}, and group vacationers, Eau Palm Seashore is considered one of Florida’s premier locations for relaxed luxurious by the ocean.
Eau Palm Seashore Resort & Spa’s problem
When Victoria Gough joined the Eau Palm Seashore advertising and marketing group, the resort was solely scratching the floor of its e-mail advertising and marketing capabilities inside Revinate Advertising. Emails have been restricted to month-to-month broad, generic newsletters and minimal promotional campaigns, lacking crucial alternatives to have interaction company all through their journey. Automated advertising and marketing campaigns have been almost non-existent, and segmentation methods have been minimal, leaving important direct income on the desk.
How Revinate Advertising automates income technology
Following an informative and in depth coaching session with Revinate’s schooling group, the Eau Palm Seashore group shortly reimagined their e-mail advertising and marketing technique by launching a sequence of automated e-mail campaigns, along with the cart abandonment marketing campaign that was already in place. This shift allowed the group to achieve company at key moments of their journey, personalize affords, and drive high-value bookings.
Automated e-mail outcomes:
- Cancellation restoration marketing campaign: $493K in direct income over eight months
- “We Miss You” campaigns (180-day and 365-day): Over $645K in direct income inside three months (featured right here)
- Cart abandonment marketing campaign: A 60% open charge and $89K direct income in simply three months
How Revinate Advertising drove profitable direct bookings
With Revinate Advertising, one-time campaigns additionally remained a major income driver for Eau Palm Seashore, serving to the resort keep high of thoughts with previous company and promote seasonal affords. By leveraging robust inventive and considerate viewers segmentation, together with well timed messaging, Victoria was capable of generate spectacular outcomes from these particular person e-mail sends by growing ship frequency and specializing in segmentation. Campaigns, comparable to month-to-month newsletters and particular promotions, not solely boosted visitor engagement but additionally constantly drove six-figure income numbers.
One-time marketing campaign outcomes:
- Month-to-month publication (“Within the Kn-Eau”): $276K in income from March 2025 version
- One-time marketing campaign income: Common of $148K in direct income per marketing campaign
How specializing in visitor knowledge delivered outcomes
Past fundamental campaigns, Victoria targeted closely on strengthening Eau Palm Seashore’s database and segmentation technique, setting the stage for extra customized communications. By capturing extra visitor knowledge from the resort’s 9 eating places and spa and utilizing that knowledge of their e-mail advertising and marketing efforts, she opened the door for extremely focused communications.
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Visitor database enhancements:
- Achieved 77% database e-mail protection throughout company (above 70% is taken into account good)
- Built-in spa and eating visitor knowledge to broaden advertising and marketing attain
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Segmentation for increased engagement:
- Centered on hyper-targeted segments like locals inside a 30-mile radius and spa expertise seekers
- Spa-focused campaigns achieved a median visitor spend of $3,128
How Revinate coaching empowered the group
On-site coaching with Revinate’s schooling group was a turning level for Eau Palm Seashore Resort & Spa. The hands-on classes not solely leveled up the advertising and marketing group’s abilities round segmentation, personalization, and marketing campaign optimization — in addition they helped bridge the hole between Advertising and Room Gross sales.
By way of the coaching, the advertising and marketing group developed a smoother course of for marketing campaign follow-up and launched new practices, comparable to tagging toll-free numbers again to particular advertising and marketing campaigns. This closed the loop between e-mail efficiency and precise bookings, giving the group actual visibility into what was working.
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Elevated advertising and marketing and gross sales collaboration:
- Bridged communication between advertising and marketing and room gross sales groups via shared weekly touchpoints
- Arrange new automated lead nurture campaigns targeted on heat leads like household and {couples}’ journeys
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Empowered strategic advertising and marketing:
- Gained confidence to construct hyper-personalized campaigns with superior segmentation
- Sparked a tradition of experimentation and optimization, resulting in stronger efficiency throughout all e-mail initiatives
- Linked reservations knowledge again to advertising and marketing campaigns via toll-free quantity tagging
About Revinate
Revinate is a direct reserving platform that leads the hospitality {industry} in driving direct income and elevated profitability.
Our merchandise and our individuals mix to offer hoteliers the superpowers they should crush their objectives. With Revinate, hoteliers shift share away from OTAs and drive tangible outcomes throughout a person property or a portfolio. Our industry-leading, AI-powered buyer knowledge platform collects, unifies, and synthesizes knowledge to offer hoteliers a foundational benefit.
Hoteliers achieve crucial intelligence — visitor lifetime spend, keep preferences, ancillary income, and extra. With Revinate’s Wealthy Visitor Profiles™ knowledge, hoteliers need not guess who their most worthwhile company are or wrestle to drive conversions throughout e-mail, voice, messaging, and digital channels.
Revinate’s direct reserving platform and omnichannel communication expertise powers 950+ million Wealthy Visitor Profiles throughout 12,500+ lodges to drive over $17.2 billion in direct income.
Media Crew
Media group | Revinate
+1 415 671 4703
Revinate, Inc.