The theme for the Future Hospitality Summit (FHS) 2023, happening from 25-27 September at Hilton Abu Dhabi Yas Island in Abu Dhabi, is ‘Concentrate on funding’. The convention programme will comprise a number of content material tracks below the principle theme, together with Funding, Working Fashions, Innovation, the Way forward for Tourism and ESG. Within the lead as much as the occasion we requested a number of trade companions about their concentrate on funding in 2023 and past.
At present’s leisure, leisure, and tourism trade finds itself in a promising period of restoration, taking inventory of latest international challenges and rising to new alternatives. But when I take a second to mirror on the most important lesson now we have discovered, it’s that lasting change doesn’t occur in siloes. True worth lies in collective motion.
This can be a realisation that has lengthy been driving strategic partnerships and investments at Miral, as we be part of arms with trade leaders from world wide to rework the leisure and leisure panorama in Abu Dhabi. Our distinctive portfolio of experiences – together with many world-firsts and record-breaking points of interest – on Yas Island, Saadiyat Island, and throughout Abu Dhabi – gives unrivalled alternatives for traders to capitalise on the Emirate’s sustainable, diversified, and globally built-in economic system.
Yas Island’s development right into a beneficial vacation spot for conferences, incentives, conferences, and exhibitions (MICE) is testomony to how we’re attracting promising abroad investments to Abu Dhabi and reinforcing the Emirate’s place as a first-rate location for worldwide investments. The Island’s all-encompassing proposition makes it a great hospitality funding vacation spot. Sturdy foundations are already in place by way of our partnership with the Abu Dhabi Conference and Exhibition, attracting bigger MICE teams by way of the creation of the Abu Dhabi Conference & Exhibition Bureau and the Miral Joint Enterprise Occasion Fund. These joint initiatives allow us to strengthen Yas Island’s distinctive “enterprise meets leisure” enchantment, providing visitors every part in a single place – from world-class theme parks, points of interest, various motels, mall, and golf to intensive venues choices for large-scale conferences, company gala dinners, formal crew buildings, award reveals, and lots of extra.
Lengthy-standing partnerships with international mental property holders are one other high-value tourism funding alternative, enabling us to convey unparalleled leisure experiences to Yas Island. For instance, the opening of Warner Bros. World Abu Dhabi, adopted by the world’s first Warner Bros-branded lodge, The WB Abu Dhabi. We additionally lately introduced the area’s first Harry Potter-themed land shall be added to the park’s six different immersive zones.
Equally, we perceive the significance of investing in progressive digital instruments, huge knowledge, and predictive analytics. Creating an innovation-friendly economic system has lengthy been central to Abu Dhabi’s future growth technique, guided by the Abu Dhabi Financial Imaginative and prescient 2030. As such, Miral locations nice significance on evolving right into a data-driven organisation and bolstering the Emirate’s place as a data-driven capital. It’s the key to creating extra compelling customer propositions for our visitors – be it by way of our ‘Noor Initiative’, a call analytics technique; FacePass, our facial recognition expertise, to seamlessly enter and make contactless funds inside Yas Theme Parks; or our partnership with Microsoft that leverages ChatGPT for a customer-facing generative AI to supply personalised steerage and knowledge.
Past enterprise, occasions, and expertise, investments in sustainable options are one other issue for achievement. At Miral, environmental concerns will not be solely an ethical obligation for us, however a strategic benefit. We fastidiously steadiness development with sustainability to ship in opposition to Abu Dhabi and the UAE’s dedication in the direction of nationwide clean-energy and net-zero goals. Maybe our greatest instance is the lately opened SeaWorld Yas Island, Abu Dhabi, which embeds Sheikh Zayed’s profound respect for nature throughout all operations. This contains investments in the direction of a lowered carbon footprint, made doable by way of photo voltaic photovoltaic (PV) system developed in partnership with Emerge, a three way partnership of Masdar and French multinational utility firm EDF. An analogous undertaking is already operational at Warner Bros. World Abu Dhabi, producing 40% of the park’s annual power demand by way of an estimated 16,000 photo voltaic modules throughout its roof space of 36,000sqm.
Within the years to come back, such strategic investments and strong partnerships will stay integral to totally realising Miral’s imaginative and prescient for Abu Dhabi and past. Working carefully with the world’s main companions, traders, and types is how we’ll proceed to outline our success, whereas diversifying the Emirate’s economic system.