Cogwheel Analytics, a number one enterprise intelligence platform for the hospitality trade, is happy to announce the appointment of Ben Golson as Chief Working Officer and Companion. Golson formally assumed his new position on Might twelfth, 2025, and can oversee day-to-day operations, group growth, and strategic execution as the corporate continues its fast progress throughout enterprise resort portfolios.
Golson brings over a decade of expertise in hospitality advertising, analytics, and income technique, most not too long ago serving as Vice President of Digital Advertising & eCommerce at McKibbon Hospitality. Along with main efficiency advertising, distribution, and advertising enterprise intelligence for greater than 100 Marriott, Hilton, Hyatt, and IHG properties, Golson additionally oversaw the Income Administration group throughout a post-COVID restructuring interval from March 2020 to Might 2021. Throughout this time, he performed a key position in realigning business technique, uniting Income Administration and eCommerce groups, and driving a extra accountable, performance-focused tradition. Underneath his management, McKibbon’s resort web site income grew from $56 million in 2012 to over $221 million in 2024, representing a compound annual progress price (CAGR) of greater than 12%. His efforts helped remodel the corporate’s digital technique, implement new BI instruments, and ship measurable positive factors in direct bookings and channel contribution.
Along with his operational position, Golson will assist form the corporate’s product roadmap and partnerships as Cogwheel expands its footprint to include extra predictive and prescriptive analytics. His experience in each resort digital advertising and income administration will speed up breaking down of information silos.
His trade management consists of contributions to Marriott’s Digital Franchise Committee, Hilton’s MEC eCommerce Discussion board, Hyatt’s Industrial Incubator, and the HSMAI Advertising Advisory Board.
For extra details about Cogwheel Analytics, please go to www.cogwheelanalytics.com
About Cogwheel Advertising
Cogwheel Advertising™️ is a full service digital advertising company specializing in branded lodges, first leveraging model methods then coupling that with supplemental methods to maximise whole on-line presence. Their reporting and enterprise intelligence device, Cogwheel Analytics, aggregates knowledge from a number of sources to permit corporations to determine traits and alternatives of their on-line presence. Our outlined processes guarantee the perfect positioning on your resort in opposition to the aggressive set and in opposition to different lodges of the identical model. Allow us to work along with your gross sales and income administration groups to determine and shut the gaps and goal your best friends.