The world is shifting the 9-5 as we all know it. AI is threatening job positions, there are layoffs, recessions are looming, and in the meantime, the worth of every part goes up.
We’ve been saying this for years, however your life expertise, your ardour, and your expertise may be your greatest security web, and your finest alternative for revenue going ahead.
When you’re not benefiting from what you’re keen on doing and what you already know, then you could possibly be leaving plenty of potential on the desk!
We’ve been big proponents of beginning one thing of your individual — one thing that’s yours and might’t be taken away from you.
That is what we’ve believed for the reason that begin of Goats On The Highway — wayyyy again in 2012 (yeah we’ve been round for awhile!)
However, it’s particularly related nowadays.
The reality is, plenty of what we used to depend on — steady jobs, regular revenue, predictable progress — feels fairly shaky proper now.
However, don’t fear, it’s not all doom and gloom! There’s a method so that you can overcome these challenges, which is what I’ll get into on this article.
Most individuals suppose they want extra credentials to begin a web based model. And truly, that is the place most individuals get caught —spending time on certifications, ready till they’ve an even bigger following, and taking extra programs to be taught extra in regards to the matter that they already know!
However the reality is:
You’re already sitting on one thing folks would pay to be taught — you simply don’t understand how useful it’s (but)!
We’ve helped greater than a thousand folks begin on-line manufacturers round their passions, expertise and experiences, based mostly on what they already know.
Which means, they didn’t must spend tons of time including extra to their plate…we merely helped them unpack the gold that was already there.
Your area of interest. Your superb thought. Your subsequent transfer…it’s discovered inside your expertise, your experiences, and your passions.
When you’re eager about creating one thing of your individual (as a facet hustle, or as a full-time gig), and want to flip your experience into revenue, that is the place to begin.
The three Buckets: Begin With What You Already Have
When you’re uncertain about what area of interest to choose or what sort of enterprise to begin, right here’s the framework we’ve personally used to provide you with our worthwhile concepts through the years, and it’s what we train our purchasers as properly.
It’s constructed on 3 ‘buckets’ that all of us have entry to — regardless of your background, job title, or stage of expertise.
Notice: we go deeper into this and actually provide help to slim down your thought in our Area of interest Readability Program.
Bucket #1: Abilities & Data
That is the information you’ve accrued through the years. Abilities you’ve realized via your profession, college, certifications, coaching, self-education…and even simply trial and error.
You may not consider it as particular, as a result of it comes naturally to you now. However to another person, it’s precisely what they need assistance with.
Listed here are just a few examples:
Perhaps you’ve…
- Mastered Excel spreadsheets, and also you’ve constructed customized templates that save hours each week.
- Turn out to be an skilled in designing logos, enhancing resumes, or organizing digital recordsdata.
- Found out how one can run a worthwhile Airbnb
- Cracked the code on how one can develop a YouTube channel.
- Found out a productive workflow and how one can repurpose one video into per week’s price of content material.
- Been (or at present are) a challenge supervisor, realtor, skilled chef.
- Been licensed for instructing, teaching, being a private coach, or a yoga teacher.
- Mastered information entry, bookkeeping, or utilizing accounting software program like QuickBooks.
- Educated new staff members and cherished breaking down complicated duties into easy steps.
- Ran inner occasions, team-building actions, and even organized workplace potlucks — and other people noticed you because the “glue.”
All of those expertise, all of this data that you’ve, can all be was your individual enterprise. It’s simply taking what you already do and already know, and deciding that you simply need to create one thing of your individual.
Listed here are just a few real-life examples from our purchasers:
- Self-Made Millionaire and Finance Mentor turned private coach to assist newcomers spend money on the inventory market and construct wealth
- Licensed Yoga and Breathwork Teacher and Private Coach teaching ladies in midlife to seek out bodily, emotional and religious concord within the subsequent chapter of their lives.
- Actual Property Investor and Landlord of 15 years teaching new landlords on getting began and handle their properties with confidence
Different Examples:
- Morgan Overholt was a burned-out graphic designer and give up her 9-5 to freelance full time and switch her design expertise right into a $100,000 per yr enterprise.
- Ali Abdaal was a health care provider who had to make use of productiveness hacks simply to outlive his demanding work. When he realized different folks may use his instruments in all areas of life, he give up his job to show it on-line and now earns over $4 million per yr.
- Greg Langstaff was a profession advisor and recruiter who give up his job to show othe folks what to not do when going to job interviews. Now he makes relateable and humorous movies on tiktok and now runs a multi-6-figure enterprise providing resume evaluations, and promoting programs and training.
Right here’s the factor:
What you understand how to do — whether or not it’s out of your job, your facet hustle, or your individual curiosity through the years — can grow to be the muse of your area of interest.
What feels apparent, simple, or boring to you, could possibly be life-changing to another person who’s caught, confused, or overwhelmed. And so they simply don’t know the place to begin.
We see this on a regular basis. Individuals turning on a regular basis expertise into companies — instructing what they already know. You don’t must be taught one thing new to get began. You simply must learn to package deal what you already know in a method that helps others.
Bucket #2: Life Experiences & Your Private Story
Most of the time, probably the most highly effective enterprise concepts don’t come from a job or a level — they arrive from what you’ve lived via…your story.
For us personally, there are just a few key life experiences that we’ve already was revenue — and will simply do once more.
The largest one was taking the leap to grow to be entrepreneurs. To be our personal boss. We knew we have been meant for extra and believed there needed to be a technique to do significant work we truly loved.
And that perception is what attracts folks to our story — as a result of they really feel the identical method.
We took our lived expertise of build up 4 on-line manufacturers, and turned it into an impactful, worthwhile teaching enterprise that helps others do the identical.
That’s precisely what we train inside our Creator Kickstarter Teaching Program. Your lived expertise can grow to be the enterprise you revenue from—identical to ours did.
All of us have chapters of our story that formed us (whether or not good or dangerous), moments that compelled us to develop, adapt, or rebuild. Use these to your benefit and assist others who’ve been in your state of affairs.
Belief me, there are folks trying to find precisely that form of steering.
Listed here are just a few examples:
Perhaps you’ve…
- Moved the world over and needed to navigate a brand new tradition, language, or authorized system from scratch.
- Modified careers a number of occasions and realized how one can reinvent your self — even when it was scary.
- Gone via burnout and overwhelm (in life or in your enterprise).
- Survived a divorce.
- Been via a trauma and have discovered hope and therapeutic.
- Had a significant identification shift and located your method via.
- Misplaced a bunch of weight and are happier, more healthy and extra assured than ever.
- Discovered how one can handle cash after debt.
- Found out how one can co-parent peacefully.
- Discovered how one can reside a satisfying life with power sickness.
- Navigated menopause and all of the bodily, emotional, and identification shifts that got here with it — and got here out extra grounded, assured, and linked to your self.
- Left a high-demand profession to prioritize your psychological well being, and realized how one can rebuild a life with extra time for household, peace, function, and presence.
- Took a leap into solo journey after a significant life change and found a deeper sense of confidence, pleasure, and self-trust.
- Supported a cherished one via dependancy, sickness, or grief and have become a gradual supply of energy of their unstable occasions.
- Determined to cease people-pleasing, set boundaries, and rewire the best way you present up in relationships, work, and your individual life
Listed here are just a few real-life examples from our purchasers:
- Downsizing her dwelling and life for a retirement stuffed with alternatives and training ladies how one can do the identical.
- Having the trait of an HSP (Extremely Delicate Individual) and training ladies on how one can navigate that.
- Being a child-free couple by selection and constructing a group for others like them.
- Being an immigrant within the USA and training others to construct credit score and select the best bank cards.
- A religious Christian for the reason that age of seven serving to households expertise a deeper relationship with the Lord via teaching, studying and memorizing Scripture
Different Examples:
- Lisa Johnson was a single mother within the UK, with £35,000 of debt. She received via it and now sells programs and packages instructing different folks how one can earn revenue. She’s now earned over £16 million and has assisted greater than 50,000 entrepreneurs.
- Nadine Muller transitioned from a nursing profession to turning into a private health coach, ultimately transferring into on-line teaching. By leveraging her experiences and challenges, she constructed a multimillion-dollar teaching enterprise.
- Kiki Ayers confronted homelessness in Los Angeles however utilized her background in leisure reporting to ascertain a public relations agency. By sharing her story and experiences, she constructed a enterprise that generated about $3 million in 2024.
Right here’s the factor:
These life experiences aren’t simply private issues that occurred to you…what in the event that they occurred for you?
These occasions in your life are filled with classes, frameworks, and real-life instruments that different folks desperately want. It will probably grow to be a shortcut, a roadmap, or a spark of hope for another person.
You don’t must be excellent or polished, you simply must be sincere. Not pretending you’ve got all of it discovered, however being just a few steps forward and turning your journey into one thing that helps another person.
Having an influence and serving to others discover options to their issues is what constructing a model is actually about.
3. Passions & Pursuits
Typically, your finest thought isn’t the factor folks would discover in your résumé. It’s not your expertise and all of the information you’ve accrued…it’s truly the factor you could possibly speak about for hours with out becoming bored!
It’s the subject that lights you up when somebody asks the best query. It’s one thing you’re all the time studying extra about — not as a result of it’s important to, however since you truly need to.
Take Nick for instance, and his ardour is fly-fishing. It’s one thing he’s been doing since he was a child and would spend weekends out on the lake together with his Dad and Brother.
Fly fishing is one thing that he’s all the time studying extra about and perfecting. You’ll discover him holed up in his “mancave” tying flies, chatting with different fly-fishermen in his Viber group chat, or down by the river casting his rod!
It’s the curiosity that he may speak about for hours.
So, he began a fly-fishing model round his ardour in 2020 and grew it to a six-figure enterprise. Now, he makes cash creating content material whereas he’s fishing on the river! Undoubtedly dwelling his dream.
Listed here are some examples:
Perhaps you…
- Geek out over matcha rituals and might’t get sufficient of it.
- Love journey hacking and discovering funds journey hacks.
- Are obsessive about meal prepping.
- Love all issues to do with make-up and sweetness, or styling outfits.
- Are completely keen on biohacking, astrology, or productiveness instruments — and your folks come to you since you clarify it in a method that is sensible.
- Are the go-to individual in your group for planning the right ladies’ journey.
- Are the most effective at organizing small areas.
- Are keen on all issues craft beer and have realized how one can brew and make it your self.
- Love deep diving into human design and serving to associates perceive their charts in actual life.
- Are obsessive about cozy dwelling vibes — from candle making to perfecting your Sunday reset routine.
These pursuits and passions are all issues that you could possibly flip into one thing that helps others and makes you cash.
Listed here are just a few real-life examples from our purchasers:
- A pair dwelling in NYC with a love for journey and their metropolis, working a journey planning enterprise and creating curated itineraries and journeys to NYC for busy professionals
- A travel-hacking skilled serving to others plan journeys and expertise the world whereas spending much less
- A pair obsessive about fast getaways and never losing any time without work, they share the most effective itineraries for 48 hour fast flip adventures
- A cat lover serving to different pet mother and father with their cat’s well being and weight reduction
- A lover of holistic methods and general wellness serving to distant staff escape digital overwhelm and simplify their life
Different Examples:
- Nick (of Goats On The Highway) turned his ardour for fly fishing into a web based model that helps newcomers decide the best gear with out breaking the financial institution. That enterprise earned $8,440 on its twelfth month after launching!
- Joshua Weissman was a burned out chef who turned his love of cooking (significantly fermentation) right into a multi-million greenback YouTube empire.
- Sandra James was laid off from her £50,000/yr job in monetary providers so she determined to show her love for cats right into a enterprise. She based The Cat Butler, an unique cat-sitting service within the UK. She launched it in 2015 and now it earns about £200,000 yearly.
Right here’s the factor:
On the subject of passions and pursuits, you don’t must be an “skilled”, you don’t must have a level or an enormous following.
You simply must be just a few steps forward of the individual you’re serving to — and know and care sufficient in regards to the matter to information them.
When you love the subject and also you’re SO enthusiastic about it, and also you’re prepared to indicate up and share what you’ve realized, somebody on the market shall be so glad you probably did. Individuals are searching for somebody actual, somebody who will get it, and somebody who makes it really feel potential.
Cease Overthinking and Selected One Factor to Begin
You don’t must be an influencer, good at tech, or into advertising. Most of our purchasers aren’t. And truly, most of them began with out having any thought of what they might share with the world!
Our purchasers are common folks identical to you — aged 24 to 70. They’re vacationers, mothers, immigrants, {couples}, retirees, creatives, side-hustlers, and 9-5ers who lastly stated:
“I’m finished losing time build up another person’s enterprise. I need to create one thing that truly has an influence. One thing I really like doing.”
If you wish to go deeper with every part you’ve realized on this article, we’re right here to assist. Step one is developing along with your excellent area of interest and thought…one which’s aligned with you. One which will get you excited!
That’s what we assist you determine inside our Area of interest Readability Program. You’ll find out how your expertise, life experiences and passions matter, and the way they are often packaged up and was an impactful model and product which you could promote.
It’s your first step towards constructing one thing actual — from the life you’ve already lived.
When you’re the kind of one who’s able to take the leap, wager on your self, and at last construct one thing that displays who you actually are…you’re precisely who our full teaching program was made for. Click on right here to e mail us for info on our Creator Kickstarter program.