As we transfer into the second half of the yr, now’s the time to plan your subsequent lodge vacation advertising and marketing campaigns. Holidays are an important alternative to attach with visitors, create related presents, and drive extra bookings. With the suitable timing and message, you possibly can stand out and make each marketing campaign rely.
On this submit, we’ve chosen 8 holidays visitors care about. You don’t have to act on each vacation, as an alternative, use your visitor knowledge and viewers segmentation to establish which holidays resonate most along with your completely different visitor teams.
Whether or not you are searching for inventive lodge advertising and marketing concepts for holidays, planning your lodge advertising and marketing calendar for 2025, or just want contemporary methods to draw visitors throughout vacation intervals, this information is right here to help your subsequent transfer.
14 templates for inventive lodge advertising and marketing vacation campaigns throughout summer time and fall
Satisfaction Month (June 1 – 30, 2025)
Satisfaction Month is greater than only a celebration; it’s a worldwide motion that honours LGBTQ+ id, historical past, and neighborhood. From parades and events to quiet moments of reflection, it’s a month stuffed with color, connection, and an entire lot of glitter.
For lodges, it’s additionally an opportunity to transcend rainbow logos and create actual, festive visitor experiences that really feel inclusive and significant.
Whether or not you’re close to a metropolis with a giant Satisfaction celebration or simply need to present your help, it’s an opportunity to attach with a various and dependable journey neighborhood and present that your model genuinely cares.
Template 1: Satisfaction-themed brunch or rooftop occasion
Topic Line: “You’re Invited: Satisfaction Brunch on the Rooftop! 🌈”
E mail Content material:
– Header: Have a good time Satisfaction with Meals, Associates & Views
– Physique: We’re internet hosting a Satisfaction-themed brunch this Saturday with rainbow cocktails, dwell music, and a festive menu to match.
Whether or not you’re staying with us or simply searching for a spot to have fun, be part of us for good vibes and even higher views.
Restricted spots obtainable!
– CTA: [Reserve Your Table]
Why we love this:
It attracts in each lodge visitors and locals, creating neighborhood engagement and driving F&B income. It’s additionally a simple occasion to advertise throughout social channels.
Are you searching for extra templates and concepts for different holidays? Try this text: 10 ready-to-use vacation campaigns to spice up bookings in 2025
Template 2: Help & have fun domestically
Topic Line: “Have a good time Satisfaction. Help the Group.”
E mail Content material:
– Header: Have a good time Satisfaction With Objective
– Physique: This Satisfaction Month, we’re giving again: A portion of the earnings from every reserving in June shall be donated to an area LGBTQ+ nonprofit.
Visitors may also obtain a listing of inclusive eating places, bars, and occasions within the space – rigorously curated by our staff.
Journey with objective and have fun love in each type.
– CTA: [Book With Pride]
Why we love this:
It goes past a typical promotion and highlights the lodge’s values. It helps travellers really feel they’re making a significant selection whereas encouraging bookings throughout a key month.
Midsummer (June 21- 24, 2025)
If you’re searching for inventive lodge advertising and marketing concepts for holidays, Midsummer is one you possibly can’t miss. It is likely one of the most beloved holidays in Northern Europe, particularly in Sweden, Finland, and Estonia.
It marks the summer time solstice, the longest and brightest days of the yr, and is historically celebrated with flower crowns, outside feasts, dancing, and time spent in nature with family and friends.
For lodges and resorts surrounded by nature, this can be a prime alternative to create memorable, festive visitor experiences rooted in native tradition. Whether or not your property is predicated within the Nordics otherwise you typically welcome visitors from these areas, a well-timed Midsummer marketing campaign will help you faucet into sturdy seasonal demand.
Template 1: Midsummer nature escape
Topic Line: “Escape to Nature This Midsummer 🌿”
E mail Content material:
– Header: Have a good time Midsummer the Nordic Approach
– Physique: Commerce the town lights for wildflowers and lengthy sunny days.
Our Midsummer Nature Escape features a 2-night keep in a scenic setting, conventional midsummer dinner with seasonal elements, and guided outside actions like mountaineering, sauna rituals, or lake swims.
Have a good time like an area – surrounded by nature, meals, and contemporary air.
– CTA: [Book Your Midsummer Getaway]
Why we love this:
It leverages the nature-rich traditions of Midsummer whereas providing experiences good for upselling. Splendid for countryside lodges or retreats close to lakes, forests, or coastal areas.
Template 2: Midsummer feast & keep
Topic Line: “A Style of Midsummer: Meals, Flowers & Firelight 🔥”
E mail Content material:
– Header: Be part of Our Midsummer Celebration
– Physique: Have a good time Midsummer with a one-of-a-kind culinary expertise.
Get pleasure from a locally-inspired buffet that includes herring, potatoes, strawberries, and craft snaps, plus dwell folks music and a flower crown workshop.
E book your room and dinner collectively to get pleasure from a particular price.
– CTA: [Reserve Your Table + Stay]
Why we love this:
Combines meals, custom, and tradition in a approach that’s immersive and simple to advertise. Works nicely for lodges with sturdy F&B choices and occasion house.
Father’s Day (June 15, 2025)
Father’s Day is a worldwide celebration of dads, grandfathers, and father figures, a time to indicate appreciation with high quality time, considerate items, and shared experiences.
Though the date varies by nation, many areas, together with the US, UK, Canada, and a few of Europe have fun in June, making it an important alternative for hoteliers to attach with visitors planning one thing particular.
Template 1: Father’s Day grill & keep
Topic Line: “Dads, Drinks & BBQ: Have a good time With Us 🍻”
E mail Content material:
– Header: A BBQ Feast Match for Dad
– Physique: Be part of us this Father’s Day for a particular grill evening on the terrace.
Get pleasure from flame-grilled favorites, craft beers, and dwell music, good for dads who love good meals and nice firm.
E book a room with dinner and obtain a complimentary drink for Dad.
– CTA: [Reserve Your Table + Stay]
Why we love this:
Combines F&B and lodging in a single interesting supply. It’s informal, enjoyable, and simple to advertise domestically in addition to to in a single day visitors.
Template 2: Expertise present vouchers for Dad
Topic Line: “Nonetheless Searching for a Present? Give an Expertise”
E mail Content material:
– Header: The Excellent Final-Minute Present
– Physique: Unsure what to get Dad?
Our expertise present vouchers let him select, from stress-free spa remedies to weekend stays or eating experiences.
Add a private message and let him guide when it fits him greatest. A considerate present, with out the guesswork.
– CTA: [Send a Gift Voucher]
Why we love this:
It’s low-effort for the lodge, high-value for visitors, and nice for last-minute planners. Additionally helps drive future bookings with minimal upfront value.
Independence Day (July 4, 2025)
Independence Day is likely one of the most essential nationwide holidays in america, a time for fireworks, barbecues, parades, and journey. Many People benefit from the lengthy weekend to plan getaways, typically selecting worldwide locations or resort stays for a summer time break.
In case your visitor knowledge exhibits a excessive variety of U.S. travellers, this can be a nice alternative to create themed packages, patriotic experiences, or limited-time presents. With good visitor communication, you possibly can welcome American visitors with considerate touches that really feel acquainted, festive, and enjoyable and increase bookings throughout a key summer time interval.
Template 1: Crimson, white & brunch particular
Topic Line: “🎇Fireworks Tonight. Brunch Tomorrow.”
E mail Content material:
– Header: Have a good time with Meals, Associates & Freedom
– Physique: Whether or not you’re staying with us or simply on the town for the weekend, be part of us for a 4th of July-themed brunch.
Assume fluffy pancakes, American classics, and a Bloody Mary bar.
Reserve your desk and revel in a festive meal with a laid-back vibe.
– CTA: [Book Your Table]
Why we love this:
It attracts in each lodge visitors and locals, making it good for properties with sturdy F&B. It additionally encourages non-overnight income and native model engagement.
Template 2: U.S. traveller unique supply
Topic Line: “Travelling from the U.S.? This Supply’s for You.🫵”
E mail Content material:
– Header: A Heat Welcome for American Visitors
– Physique: Heading overseas this 4th of July? We’ve obtained one thing only for you.
U.S. travellers get pleasure from 5% off their stays throughout Independence Day weekend, plus a shock welcome deal with on arrival.
It’s our approach of constructing you are feeling proper at residence, even once you’re removed from it.
– CTA: [Claim Your U.S. Guest Offer]
Why we love this:
It makes use of personalisation to attach with a key visitor phase and provides a heat, human contact that enhances the visitor expertise from the beginning.
Summer season Financial institution Vacation (August 4, 2025)
The Summer season Financial institution Vacation marks one of many busiest journey weekends within the UK, a remaining likelihood for a lot of to get pleasure from a summer time getaway earlier than autumn units in. With colleges nonetheless on break and heat climate holding sturdy, it typically sparks a surge in last-minute bookings, each domestically and throughout widespread European locations.
In case your lodge sees a excessive quantity of British visitors, this can be a nice time to launch short-stay presents or weekend offers. With well timed visitor communication, you possibly can seize last-minute curiosity and switch the vacation right into a high-revenue weekend.
Template 1: Final-minute summer time escape
Topic Line: “Acquired Plans for the Lengthy Weekend? We’ve Acquired You.”
E mail Content material:
– Header: Your Financial institution Vacation Getaway Awaits
– Physique: Benefit from the ultimate days of summer time with a spontaneous escape.
Our Summer season Financial institution Vacation supply features a 2-night keep, breakfast, and a free room improve (topic to availability).
Excellent for {couples} or households searching for a fast reset earlier than the season ends.
– CTA: [Book Your Weekend Escape]
Why we love this:
It’s designed for impulsive vacationers and creates urgency with limited-time perks, nice for filling last-minute rooms.
Template 2: Associates weekend supply
Topic Line: “Seize Your Mates – It’s a Financial institution Vacation Break! 🧑🤝🧑”
E mail Content material:
– Header: Make It a Weekend to Keep in mind
– Physique: Financial institution Vacation weekends are higher with buddies.
E book two or extra rooms and get 20% off your keep, plus a complimentary drink for every visitor at check-in.
Whether or not you are hitting the seaside, the spa, or simply catching up, we have the house and the vibes.
– CTA: [Book Your Group Stay]
Why we love this:
Encourages group bookings, which implies extra room nights and on-site spending. It’s additionally a enjoyable, social marketing campaign that stands out.
Oktoberfest (September 20 – October 5, 2025)
Oktoberfest is the world’s largest beer competition, initially from Munich however now celebrated in cities across the globe. What started as a royal wedding ceremony celebration has grown right into a worldwide custom stuffed with beer halls, Bavarian meals, music, and good cheer.
In case your property has a bar, restaurant, or vigorous social house, this can be a nice likelihood to host themed nights, weekend offers, or festive visitor experiences that deliver individuals collectively.
Template 1: Oktoberfest keep & stein bundle
Topic Line: “Prost! Your Oktoberfest Getaway Is Right here 🍺”
E mail Content material:
– Header: Keep With Us & Have a good time Oktoberfest in Type
– Physique: Be part of the festivities with our Oktoberfest Keep & Stein bundle.
Get pleasure from a 2-night keep, a complimentary beer flight upon arrival, and entry to our themed beer backyard or in-house celebration.
Visitors may also obtain a standard snack platter to get within the Bavarian spirit.
– CTA: [Book Your Oktoberfest Stay]
Why we love this:
Excellent for attracting each vacationers and staycationers. It provides worth via themed extras whereas making a enjoyable, seasonal motive to guide.
Template 2: Group getaway Oktoberfest supply
Topic Line: “Spherical Up Your Crew for an Oktoberfest Weekend! 💃”
E mail Content material:
– Header: Extra Associates, Extra Enjoyable
– Physique: Make this yr’s Oktoberfest one to recollect.
E book 2 or extra rooms and revel in 15% off your keep, plus a complimentary beer bucket on arrival.
Splendid for group getaways, reunions, or a weekend escape along with your favourite individuals.
– CTA: [Book Your Group Weekend]
Why we love this:
It encourages multi-room bookings and drives group journey, which will increase each room nights and ancillary spend (drinks, eating, and so on.).
Mid-Autumn Pageant (October 6, 2025)
The Mid-Autumn Pageant is likely one of the most essential conventional holidays in China, Taiwan, Singapore, Vietnam, and amongst Asian communities world wide. Celebrated underneath the complete moon, it’s a time for reunion, gratitude, and sharing mooncakes with family members.
For lodges and eating places, this can be a nice alternative to supply significant, cultural visitor experiences, from mooncake tastings and themed menus to lantern shows or storytelling occasions. In case your property attracts visitors from Asia or has a powerful native Asian neighborhood, a Mid-Autumn marketing campaign is an effective way to construct connections and increase bookings.
Template 1: Moonlit getaway bundle
Topic Line: “Have a good time Mid-Autumn with a Moonlit Escape 🌕”
E mail Content material:
– Header: Reconnect Beneath the Full Moon
– Physique: Get pleasure from a peaceable Mid-Autumn retreat with our 2-night keep bundle.
Consists of conventional mooncakes, late check-out, and entry to a rooftop moon-viewing expertise.
Whether or not you are touring with household or a cherished one, it is a time to decelerate and reconnect.
– CTA: [Book Your Mid-Autumn Stay]
Why we love this:
It faucets into the reflective, family-oriented nature of the vacation and offers lodges an opportunity to create atmospheric experiences across the full moon.
Template 2: Mid-autumn dinner celebration
Topic Line: “A Evening of Lanterns, Flavours, and Custom🏮”
E mail Content material:
– Header: Be part of Us for a Mid-Autumn Pageant Dinner
– Physique: Have a good time the season with a specifically curated dinner menu impressed by Mid-Autumn traditions.
Get pleasure from mooncakes, seasonal dishes, and lantern-lit atmosphere, good for a festive night with family members.
Open to each lodge visitors and native diners.
– CTA: [Reserve Your Table]
Why we love this:
Nice for eating places and properties trying to have interaction locals and visitors with an immersive cultural eating expertise.
Use the suitable device to plan your lodge vacation advertising and marketing campaigns extra successfully
To really maximise the affect of your vacation lodge advertising and marketing campaigns, having the suitable device in place makes all of the distinction.
A lodge CRM helps you phase your viewers primarily based on location, preferences, or previous behaviours, which is very helpful for region-specific holidays just like the UK’s Summer season Financial institution Vacation or the U.S. Independence Day.
With that perception, you possibly can tailor your message to every group and guarantee it reaches them on the suitable platform.
Use automation to schedule campaigns prematurely and ship them via the best channels, whether or not that’s electronic mail, SMS, and even WhatsApp. Nonetheless questioning if a multi-channel technique is admittedly vital? Listed here are extra explanation why.
Extra assets to discover:
Bleisure journey is on the rise! Uncover how one can adapt your providing to seize this goal and develop your online business.
Pre-arrival communication is essential in hospitality, however generic ways will not produce good outcomes. Use the following tips and develop satisfaction and loyalty.
If you’re questioning how a nasty visitor expertise appears to be like like, these errors inform the story.
Keep forward of the curve in hospitality, comply with us on Linkedin for the most recent hospitality traits and insights.
Johanna Bernuy
Advertising Supervisor
Bookboost